Start your online business · Copywriting & blogging · 2 min read
14 Best Fonts for Blogs: Easy to Read and Fun
Short answer
For blog body text, choose a highly readable font such as Source Serif, Merriweather, Lora, Literata, Inter, Source Sans 3, Open Sans or Atkinson Hyperlegible, at 16 to 20 pixels with a line height around 1.5 to 1.7. Use a more characterful font like Playfair Display, Fraunces or Space Grotesk only for headings.
Readers decide in seconds whether a page feels easy to read. The font is a big part of that, but so are size, spacing and line length. Here are fourteen free fonts that hold up, split by job.
Body text fonts
- Source Serif 4. A calm serif designed for screens, very readable at text sizes.
- Merriweather. Sturdy serif with a large x-height, good on low-resolution displays.
- Lora. Softer, slightly calligraphic serif that feels warm.
- Literata. Designed for long-form digital reading.
- Inter. Neutral sans-serif built for interfaces, excellent at small sizes.
- Source Sans 3. Friendly humanist sans with many weights.
- Open Sans. Ubiquitous for a reason: open shapes, very legible.
- Atkinson Hyperlegible. Designed by the Braille Institute for low-vision readers, with distinct letterforms.
Heading fonts
- Playfair Display. High-contrast serif for elegant, editorial headings.
- Fraunces. A playful variable serif with "wonky" options.
- Space Grotesk. Quirky sans for tech and modern brands.
- Montserrat. Bold geometric sans for confident headings.
- DM Serif Display. Compact serif that works large.
- Poppins. Round, friendly sans for lifestyle blogs.
Pairings that work
| Headings | Body |
|---|---|
| Playfair Display | Source Sans 3 |
| Fraunces | Inter |
| Montserrat | Merriweather |
| Space Grotesk | Literata |
| DM Serif Display | Open Sans |
Readability settings matter more than the font
- Size: 16 to 20 pixels for body text.
- Line height: about 1.5 to 1.7.
- Line length: roughly 60 to 75 characters.
- Contrast: dark grey or near-black on white or off-white. Pale grey text is hard to read.
- Paragraphs: short, with space between them.
Accessibility and fonts
Good typography is also accessible typography:
- Avoid very thin weights for body text; they lose contrast.
- Don't justify text on the web; uneven word spacing makes reading harder, especially for dyslexic readers.
- Keep italics and all caps for short phrases only.
- Let users zoom: never disable browser zoom, and use relative units (rem or em) so text scales.
- Check contrast with a contrast checker; WCAG guidelines recommend a minimum contrast ratio for normal text.
Setting fonts on popular platforms
| Platform | Where to change fonts |
|---|---|
| WordPress (block themes) | Site Editor > Styles > Typography |
| Shopify | Theme editor > Theme settings > Typography |
| Wix | Site Design > Text Theme |
| Squarespace | Site Styles > Fonts |
Using the platform's built-in font settings keeps things consistent and avoids loading duplicate font files.
Testing your choice
Before committing, set a full article in your chosen fonts and read it on a phone, a laptop and in dark mode if your theme supports it. If your eyes tire after a few paragraphs, increase size or line height before switching fonts.
Loading fonts without hurting speed
Host WOFF2 files yourself or use your platform's font settings, load only the weights you use, and add font-display: swap. On Shopify and Wix, use the theme's font picker where possible rather than adding extra font files.
For the rest of the blog setup, see how to start a blog from scratch and how to write a blog post fast. For ad creative, see the best fonts for Facebook ads.
Frequently asked questions
Serif or sans-serif for a blog?
Both work on modern screens. Serifs feel bookish and suit long reads; sans-serifs feel clean and modern. Readability depends more on size, spacing and contrast than on serifs.
What font size should blog text be?
Around 16 to 20 pixels on desktop and at least 16 pixels on mobile, with lines of roughly 60 to 75 characters.
Do custom fonts slow down a blog?
They can. Limit yourself to two families and a few weights, use WOFF2 files, and set font-display swap so text shows immediately.
Sources and further reading
Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.