Topic · 43 guides
Email marketing guides
Every guide in the library tagged email marketing, across all hubs.
- Grow your ecommerce store · Email marketing10 Tips for Klaviyo Email Marketing SuccessTen practical Klaviyo tips: set up core flows, segment by engagement, use predictive data, test properly, protect deliverability.
- Grow your ecommerce store · Email marketing25 Bold Email Subject Lines That Get Opened (and Why They Work)Twenty-five bold, curiosity-driven email subject lines for ecommerce, grouped by tactic, plus rules that keep bold subject lines honest and out of spam.
- Grow your ecommerce store · Email marketing5 Best Email Pop-Ups for Shopify (and How to Set Them Up)Five strong email pop-up options for Shopify, including Shopify Forms, Klaviyo, Privy, Justuno and OptiMonk, plus timing and offer tips.
- Grow your ecommerce store · Email marketing7 Email Marketing Copywriting Examples to Learn FromSeven ecommerce email copywriting examples with sample text and notes on why each works, from welcome and abandoned cart emails to launches and win-backs.
- Grow your ecommerce store · Email marketingAbandoned Cart Emails: Writing Subject Lines and Incentives That WorkHow to write abandoned cart subject lines that get clicked, and when to use incentives without training customers to wait for discounts.
- Deep-dive guides · Email marketingActiveCampaign vs Drip: Which Is Right for Your Business?ActiveCampaign vs Drip compared on ecommerce integrations, automation, CRM, segmentation, ease of use and pricing model.
- Deep-dive guides · Email marketingActiveCampaign vs Klaviyo: Which Email Platform Is Better?ActiveCampaign vs Klaviyo compared on ecommerce data, automation, CRM, SMS, pricing model and ease of use, with clear advice on which business suits each.
- Grow your ecommerce store · Email marketingAuthentic Email Marketing: How to Sound Like a Real BrandHow to make ecommerce emails feel authentic: a consistent voice, real stories, honest offers, two-way conversation.
- Grow your ecommerce store · Email marketingBest Ecommerce Email Marketing for Shopify StoresThe email marketing strategies that work best for Shopify stores: list building, core flows, segmentation, campaign planning, deliverability.
- Grow your ecommerce store · Email marketingBest Font Size for Email Marketing: Tips and RecommendationsRecommended font sizes for marketing emails: body text, headlines, buttons and footers, plus line height, fonts and mobile rules that keep emails readable.
- How-to's · Email marketingBest Image Size for Mailchimp EmailsRecommended image sizes for Mailchimp: full-width images, multi-column blocks, logos and file sizes, plus how to keep images sharp on retina screens.
- Deep-dive guides · Email marketingBest Klaviyo Alternatives for Ecommerce Email MarketingThe best Klaviyo alternatives for online stores: Omnisend, Shopify Messaging, Mailchimp, Brevo, Drip, ActiveCampaign, Kit and others.
- Grow your ecommerce store · Email marketingBoost Your Email Marketing Revenue With Proven StrategiesProven ways to grow email marketing revenue for an online store: list growth, better flows, segmentation, offers, send cadence, deliverability and testing.
- Grow your ecommerce store · Email marketingConversational Email Marketing: Build Relationships and Drive SalesHow conversational email marketing works: writing like a person, inviting replies, using plain-text style, segmenting by responses.
- Grow your ecommerce store · Email marketingDoes Every Business Need Email Marketing?Whether every business needs email marketing: when it pays off, when it matters less, what a minimum setup looks like.
- Grow your ecommerce store · Email marketingEcommerce Email Marketing Strategies: The Complete PlaybookA complete ecommerce email marketing playbook: list growth, automated flows, campaign types, segmentation, design, deliverability, SMS and measurement.
- Grow your ecommerce store · Email marketingEmail Automation for Ecommerce: The Flows Every Store NeedsThe automated email flows every ecommerce store should run, with timing, content and exit rules for welcome, abandoned cart, browse, post-purchase.
- Grow your ecommerce store · Email marketingEmail Marketing for Shopify: 4 Simple TipsFour simple, high-impact email marketing tips for Shopify stores: capture subscribers, turn on core automations, send a regular useful email.
- Grow your ecommerce store · Email marketingEngagement-Driven Email Marketing: Send Less, Earn MoreHow engagement-driven email marketing works: segmenting by recent activity, adjusting frequency, re-engagement and sunset flows.
- Grow your ecommerce store · Email marketingHOA Newsletter Ideas People Actually Want to ReadContent ideas, a simple structure and writing tips for a homeowners association newsletter that residents open, read and act on.
- Grow your ecommerce store · Email marketingHow Much to Charge for Email Marketing ServicesPricing models for email marketing freelancers and agencies (hourly, per email, project, retainer, performance) and how to set rates you can defend.
- How-to's · Email marketingHow to Add Columns in a Mailchimp TemplateAdd two-, three- or four-column layouts in Mailchimp's new builder using Layout blocks, control mobile stacking and know the classic builder workarounds.
- How-to's · Email marketingHow to Attach a PDF in MailchimpMailchimp doesn't send true attachments, but you can upload a PDF to Content Studio and link to it. Steps for the new and classic builders, plus limits.
- Grow your ecommerce store · Email marketingHow to Hire the Best Ecommerce Email Marketing AgencyBefore hiring an email agency, audit your own setup and define goals. Then use these questions, red flags and contract terms to choose well.
- Grow your ecommerce store · Email marketingHow to Land Your First Email Marketing ClientPractical ways to win the first client for an email marketing freelance business or agency: niche choice, proof without a portfolio, audits and outreach.
- Start your online business · Email marketingHow to Make Money With Email Marketing: Step by StepThe main ways to earn from email: your own products, affiliate offers, sponsorships, paid newsletters and freelance services, step by step.
- How-to's · Email marketingHow to Send Abandoned Cart Emails in ShopifySet up Shopify's abandoned checkout automation, choose timing, write better reminders and know when to move to Klaviyo for cart and browse abandonment.
- Grow your ecommerce store · Email marketingHow to Use SMS Marketing for an Apparel BrandBuild an SMS list legally and send the right texts for a clothing brand: drops, restocks, size alerts and cart reminders, without overdoing it.
- Grow your ecommerce store · Email marketingIs Email Marketing Dead? The Honest AnswerEmail marketing isn't dead, but inbox rules, privacy changes and AI changed what works. What to do differently and why it still matters.
- Grow your ecommerce store · Email marketingKlaviyo vs Mailchimp: Which Is Better for Ecommerce?Klaviyo vs Mailchimp compared on pricing, free plans, Shopify integration, automation, segmentation and SMS, with clear advice on which to pick.
- Grow your ecommerce store · Email marketingNewsletter Name Ideas That Stand OutFormulas for naming a newsletter, dozens of example name patterns for brands and creators, and a quick checklist to test your favorite before committing.
- Grow your ecommerce store · Email marketingOptimizing Email Marketing: A Practical ChecklistImprove email results step by step: deliverability, list growth, segmentation, automations, content, testing and the metrics that actually matter.
- Grow your ecommerce store · Email marketingPrivy vs Klaviyo: Which One Should a Shopify Store Use?Privy vs Klaviyo compared for Shopify stores: popups, email automation, segmentation, SMS, pricing model and when to use one, the other or both.
- Grow your ecommerce store · Email marketingShould You Hire an Email Marketer for Your Shopify Store?How to decide whether your Shopify store needs an email marketer: signs you're ready, freelancer vs agency vs DIY, costs to consider and what to expect.
- Grow your ecommerce store · Email marketingThe 5 Best Abandoned Cart Emails for Your Shopify StoreFive abandoned cart email types that recover Shopify sales, with timing, subject line ideas, what to include and when to offer a discount.
- Grow your ecommerce store · Email marketingThe One Email Flow That Grows Revenue for Shopify StoresIf a Shopify store does one thing for email revenue, it should be a proper welcome series. What to send, when, and how to connect it to abandoned checkout.
- Grow your ecommerce store · Email marketingThe Top Email Marketing Software for EcommerceCompare the leading email platforms for online stores, including Klaviyo, Omnisend, Mailchimp and Shopify's own tools, by fit and features.
- Deep-dive guides · Email marketingThe Ultimate Guide to Email Marketing for ShopifyEverything a Shopify store needs for email marketing: platform choice, list growth, core flows, campaigns, segmentation and metrics.
- Grow your ecommerce store · Email marketingWhat Is Klaviyo? Why Email Marketing Isn't DeadWhat Klaviyo is, how it works with Shopify, its main features, pricing basics for 2026 and why email remains one of ecommerce's most valuable channels.
- Grow your ecommerce store · Email marketingWhat Is the Best Email Marketing App for Shopify?Shopify Messaging, Klaviyo, Omnisend, Mailchimp and Privy compared for Shopify stores: integration depth, automation, SMS, pricing model and best fit.
- Grow your ecommerce store · Email marketingWhat Is the Best Email Marketing Software for Ecommerce?How to choose email marketing software for an online store on any platform, with Klaviyo, Omnisend, Mailchimp, Brevo, ActiveCampaign and Kit compared.
- Grow your ecommerce store · Email marketingWhen to Hire an Email Marketing Expert for Your Shopify Store (Do This First)What to set up before hiring a Shopify email expert: tracking, domain authentication, basic flows, list health and clear goals.
- Grow your ecommerce store · Email marketingWhy Email Marketing Is Important for a YouTube ChannelWhy YouTube creators should build an email list: owning the audience, beating the algorithm, launching products, sponsorship value, plus how to start.