Storefront Notes

Deep-dive guides · Tools & reviews · 2 min read

Build an Authentic Brand With Personal Videos: Bonjoro Review

By the Storefront Notes Editorial Team · Updated

Short answer

Bonjoro is a tool for recording and sending short personal video messages to customers, leads and subscribers, often triggered by events like a new signup or purchase. It suits brands that want a human touch at key moments, but recording videos takes time, so it works best for high-value customers or small volumes.

Personal video messages are a simple way to show there is a real person behind a brand. Bonjoro is one of the tools built specifically for this. Features and pricing change, so check the current details on Bonjoro's site.

What Bonjoro does

  • Triggers: integrations with ecommerce, email and CRM tools create a task when a customer signs up or buys.
  • Recording: record a short video on your phone or computer.
  • Delivery: the customer gets an email with a link to a branded landing page.
  • Calls to action: add a button to the landing page, such as "Leave a review" or "Book a call".
  • Testimonials: Bonjoro also offers tools for collecting video testimonials from customers.
  • Analytics: see views and replies.

Use cases

Business Moment
Ecommerce First order thank you, VIP milestone, high-value purchase
Subscription New subscriber welcome, cancellation save
Services New lead follow-up, onboarding
Wholesale New retailer account
Courses Welcome to the programme

Pros

  • Stands out in a crowded inbox.
  • Builds trust and loyalty.
  • Easy recording workflow.
  • Integrations automate the reminders.

Cons

  • Recording takes time; it does not scale to every customer.
  • Videos need to be short and natural, which takes practice.
  • Subscription cost may not be justified at low volume.

Tips for personal videos

  1. Keep it under a minute.
  2. Use their name and mention what they bought.
  3. Be natural. Polished is less important than genuine.
  4. One clear ask if any: reply, review or tip.
  5. Pick moments that matter, not every order.

Alternatives

  • Loom: quick screen and camera recordings with shareable links.
  • Vidyard and Hippo Video: video for sales teams.
  • Your phone: record and send through your email platform.

A simple script for a thank-you video

You do not need a script, but a loose structure helps:

  1. Greeting with their name: "Hi Maya, it's Sam from Ridgeline Coffee."
  2. Specific thanks: "I saw you ordered the dark roast sampler, thank you."
  3. One useful tip: "Try the Summit blend in a French press first; it's the crowd favourite."
  4. Invitation: "If you have any questions, just reply to this email."
  5. Sign-off: "Enjoy, and thanks again."

That is 20 to 30 seconds and feels far more personal than any template.

Measuring whether personal video works

Compare groups of customers who received a video with similar customers who did not:

  • Repeat purchase rate after 60 or 90 days.
  • Review rate.
  • Reply rate and sentiment.
  • Refund or complaint rate.

If videos move these numbers for high-value customers, keep going; if not, reserve them for wholesale accounts or VIP moments only.

Mention customers by first name only, avoid showing order details on camera, and make sure your privacy policy covers the tool you use. Some customers prefer not to receive video; respect replies asking you to stop.

Bottom line

Bonjoro is useful when personal outreach is part of your strategy and volume is manageable. For broader loyalty tactics, see 5 strategies for building customer loyalty and examples of going above and beyond for a customer.

Frequently asked questions

How does Bonjoro work?

It connects to tools like ecommerce platforms and CRMs. When a trigger happens, such as a new customer, you get a task to record a quick video, which is sent by email with a landing page.

Is personal video worth it for ecommerce?

For high-value orders, VIP customers, first-time buyers of expensive items or wholesale accounts, it can stand out. For thousands of low-value orders, it does not scale.

What are alternatives?

Loom, Vidyard, Hippo Video and simply recording on your phone and emailing a link are common alternatives.

Sources and further reading

Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.

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