How-to's · Shopify · 3 min read
How to Change Your Shopify Store Name (and What Else to Update)
Short answer
Go to Settings > General in your Shopify admin, edit the store name under Store details and save. The new name appears on your storefront, emails and checkout, but your original myshopify.com address cannot be changed, so buy or connect a custom domain if you want the URL to match.
Rebrands happen. Sometimes the name you picked during a late-night signup no longer fits the products you sell, or you discover a trademark conflict. Shopify makes the name itself easy to change. The tricky part is everything around it.
Step 1: Change the name in your admin
- Log in to Shopify admin.
- Click Settings, then General (sometimes shown as Store details).
- Find the Store name field in the Store details section and click edit.
- Type the new name and click Save.
The update is immediate. Your storefront header (if the theme uses the store name rather than a logo), the browser tab title on pages that use it, checkout and all new customer notifications will show the new name.
You can also set a separate legal business name in the same area. That's what appears on invoices and tax documents, so it doesn't need to match the brand name customers see.
Step 2: Accept that the myshopify.com address stays
When you created the store, Shopify generated an address like old-name.myshopify.com. That handle is permanent. It isn't a problem as long as you have a custom domain set as primary, because customers will be redirected to it. If you're curious how to look it up, see how to find your Shopify store URL.
The only way to get a different myshopify address is to create a new store and migrate, which usually isn't worth the effort.
Step 3: Update your domain
If the name changed, you probably want a matching domain. You have two options:
- Buy one through Shopify under Settings > Domains > Buy new domain. Pricing depends on the extension, and it renews yearly. Our guide to Shopify domain costs explains the trade-offs.
- Connect a domain you bought elsewhere under Settings > Domains > Connect existing domain.
Once the new domain is connected, set it as primary. Keep the old domain connected too. Shopify will redirect it to the primary domain, which protects any backlinks and bookmarks you've built.
Step 4: Refresh brand assets
Go through the visible places where the old name lives:
- Theme: logo, favicon, announcement bar, footer copyright text. The theme editor (Online Store > Themes > Customize) handles most of this. Our favicon guide covers the small icon in the browser tab.
- Pages: About, Contact, FAQ and policy pages often hardcode the brand name.
- Notification templates: Settings > Notifications. Most templates use the
{{ shop.name }}variable, but custom edits may contain the old name in plain text. - Sender email: Settings > General > Store contact details. If the sender address uses the old domain, update it and verify the new domain so emails don't land in spam.
Step 5: Update SEO settings
Your homepage title and meta description are set in Online Store > Preferences. Rewrite them with the new name. Product and collection SEO fields only need changes if they contain the brand name.
If you also changed the domain, submit the new domain in Google Search Console and add it as a new property. Shopify handles the redirect from old domain to new, but telling Google speeds up recognition.
Step 6: Tell the outside world
- Social profiles and bio links
- Email marketing tool (sender name, footer, templates in Klaviyo or Shopify Messaging)
- Google Business Profile and Merchant Center
- Marketplaces and sales channels such as Meta, TikTok or Amazon
- Payment provider descriptors, so the name on card statements isn't confusing
That last one matters more than people expect. If a customer sees an unfamiliar name on their statement, chargebacks rise. Check your Shopify Payments statement descriptor under Settings > Payments.
A quick checklist
| Item | Where to change |
|---|---|
| Store name | Settings > General |
| Legal name | Settings > General |
| Domain | Settings > Domains |
| Homepage SEO title | Online Store > Preferences |
| Logo and favicon | Theme editor |
| Sender email | Settings > General |
| Statement descriptor | Settings > Payments |
A name change is also a good moment to revisit positioning. If the rebrand reflects a new direction, our piece on building a brand from scratch is a useful companion.
Frequently asked questions
Can I change my myshopify.com URL?
No. The myshopify.com address is fixed once the store is created. Customers never need to see it if you connect a custom domain and set it as primary.
Will changing my store name hurt SEO?
The name change itself has little effect. Changing your domain can, so set up redirects and keep the old domain pointed at the store.
Does the store name change appear in old order emails?
No. Emails already sent keep the old name. New notifications use the updated name automatically.
Sources and further reading
Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.