How-to's · Amazon · 3 min read
How to Find an Amazon Seller
Short answer
Click the seller name next to 'Sold by' on any product page to open their seller profile, which shows ratings, business information and a link to all their products. To find a seller by name, search the name in Amazon's search bar or the brand's Amazon storefront, and for research use the seller ID in a storefront URL.
There are lots of reasons to look up an Amazon seller: checking whether a shop is trustworthy before buying, finding the rest of a seller's products, researching competitors or tracking down a brand for a wholesale deal. Amazon doesn't make seller search obvious, but the information is there.
Find the seller of a specific product
- Open the product page.
- Look in the buying area for "Sold by" (and "Ships from").
- Click the seller name.
This opens the seller profile. You'll typically see:
- Feedback rating and recent customer comments
- Return and refund policies
- Detailed Seller Information: business name and address in many marketplaces
- A link to the seller's storefront with all their products
If several sellers offer the same product, click "Other sellers on Amazon" or "See all buying options" to see each one.
Find a seller when you only know the name
Amazon has no seller search box, so try:
- Search the brand name. Many brands have an Amazon Brand Store (a branded page with a URL like amazon.com/stores/...). It appears in search results or under the product title as "Visit the [Brand] Store."
- Search a product you know they sell, then open their profile from the listing.
- Search the web with the seller name plus "Amazon seller." Third-party tools and forums often link to storefronts.
Use the seller ID
Every seller has a unique ID. When you open a seller's storefront, the URL usually contains seller= followed by a code. You can bookmark that URL to return to their full catalog, or share it with a colleague.
Research tools for Amazon sellers use these IDs to track competitors' product counts, pricing and reviews over time.
Checking whether a seller is trustworthy
Before buying from an unfamiliar seller, look at:
- Feedback percentage and volume: A high percentage from many ratings is more meaningful than a perfect score from five.
- Recent feedback: A sudden run of complaints can signal problems.
- Business details: A real business name and address.
- Fulfillment: Products shipped by Amazon (FBA) are covered by Amazon's standard return processes.
- Price too good to be true: Common with counterfeit listings.
Finding sellers for business research
Competitor research
Look at the top listings in your category and open each seller profile. Note how many products they carry, whether they're the brand owner or a reseller, and how many reviews their listings have. This tells you how crowded the niche is. If you're still picking products, our guide to what to sell on Amazon helps.
Wholesale and supplier research
If you want to resell a brand, the Amazon seller is often a distributor, not the manufacturer. Use the brand name to find the manufacturer's own website and wholesale contact. Many brands restrict who can sell on Amazon, so ask about authorization upfront. For US-based sources, see our list of wholesale suppliers for small business.
Contacting the seller
Once you've found them, use the Ask a question button on the seller profile to message them through Amazon. Our step-by-step guide on how to contact an Amazon seller covers what to write and when to escalate to Amazon.
Red flags in seller profiles
Be cautious if a seller has very few ratings but sells high-value items at prices far below the market, if their business details are missing or inconsistent, or if recent feedback mentions counterfeit or used items sold as new. When in doubt, choose an offer fulfilled by Amazon or buy directly from the brand's own store.
A note on privacy
Amazon shows business information to support transparency and consumer protection, but it doesn't share personal contact details like private emails or phone numbers. Use Amazon's messaging rather than hunting for personal details elsewhere.
Frequently asked questions
Can I search Amazon by seller name?
Amazon doesn't have a dedicated seller search box. Search a product they sell, then open their profile, or search the brand name to find a Brand Store.
What is an Amazon seller ID?
It's a unique code (often called the merchant token) that identifies a seller. It appears in the URL of their seller profile and storefront pages.
Does Amazon show seller business details?
Yes. In many marketplaces, Amazon displays the seller's business name and address on the seller profile under 'Detailed Seller Information.'
Sources and further reading
Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.