Grow your ecommerce store · Shopify · 3 min read
What Is the Best Shopify Wishlist App? How to Choose
Short answer
The best Shopify wishlist app lets shoppers save items without friction (ideally without logging in first), syncs saved items to customer accounts, sends reminder and price-drop emails through your email platform, and loads quickly. Popular options include Wishlist Plus by Swym, Wishlist King and Growave, but compare current features and reviews.
Many shoppers are not ready to buy on their first visit. A wishlist gives them a way to save products and come back later. For stores, wishlists add a useful signal of purchase intent and a reason to follow up.
Why add a wishlist
- Captures intent from shoppers not ready to buy
- Brings visitors back with reminders
- Collects emails when guests save items
- Supports gifting: shareable lists for birthdays and holidays
- Informs merchandising: see which products people want most
- Triggers smart emails: price drops, low stock and back in stock
Wishlists tend to help most in fashion, home, beauty, jewelry and gift-oriented stores with larger catalogs or higher prices.
Features to look for
| Feature | Why it matters |
|---|---|
| Guest wishlists | No login required, less friction |
| Account sync | Lists follow shoppers across devices |
| Email integration | Trigger reminders through Klaviyo, Shopify Messaging (formerly Shopify Email) or others |
| Price drop and back-in-stock alerts | Timely nudges to buy |
| Shareable lists | Gift registries and social sharing |
| Collection page buttons | Save without opening product pages |
| Analytics | See most-wished products |
| Theme app extension | Clean install and removal |
| Speed | Minimal impact on page load |
| Headless or POS support | If you sell in-store or use a custom storefront |
Well-known wishlist apps
Several apps have been popular with Shopify merchants:
- Wishlist Plus by Swym: a long-established option with save-for-later, back-in-stock and email integrations.
- Wishlist King: known for clean design and theme integration.
- Growave: combines wishlists with reviews, loyalty and referrals in one app.
- Various lightweight wishlist apps with simpler feature sets and lower costs.
Features and prices change, so check recent reviews and current plans before choosing.
How to choose
- Decide how important wishlists are to your store. A small catalog of low-priced items may not need one.
- Check email integration with your current platform.
- Test on mobile, where most browsing happens.
- Measure speed before and after installing.
- Review data and privacy handling.
Use our Shopify app review checklist for a full process.
Placing the wishlist button
- On product pages near the add-to-cart button (secondary styling)
- On collection page product cards as a small heart icon
- In the header with a count of saved items
Make sure the wishlist button does not compete visually with add to cart.
Turning wishlists into sales
Reminder emails
Send a gentle reminder a few days after someone saves items.
Price drop alerts
When a wishlisted item goes on sale, notify the shopper.
Low stock alerts
Tell shoppers when a saved item is running low. Keep it honest.
Back in stock
Notify when out-of-stock wishlisted items return. See how to install back in stock alerts on Shopify.
Gift season campaigns
Encourage shoppers to share wishlists before holidays.
Using wishlist data
- Restock and reorder products that are frequently wishlisted
- Feature popular wishlisted items in campaigns
- Identify products people want but do not buy (maybe a price or description issue)
Measuring wishlist impact
Track how many shoppers use the wishlist, conversion rate of wishlisting visitors compared with others, revenue from wishlist reminder emails and which products are saved most. These numbers show whether the app earns its cost.
Wishlists vs save for later in cart
Some apps offer "save for later" in the cart, moving items out of the cart without losing them. Both features capture intent; wishlists usually work earlier in the browsing journey.
For more ways to bring visitors back, read the 5 best abandoned cart emails and how to increase customer lifetime value.
Frequently asked questions
Does Shopify have a built-in wishlist?
Shopify does not include a full wishlist feature natively in most themes. Stores usually add one with an app.
Should shoppers need an account to use a wishlist?
Guest wishlists reduce friction. Many apps let guests save items, then prompt them to log in or enter an email to keep the list across devices.
Can wishlist data be used in email marketing?
Yes. Many wishlist apps integrate with Klaviyo and other platforms to trigger reminders, back-in-stock and price-drop emails.
Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.