Storefront Notes

How-to's · Shopify · 3 min read

How to Remove "Powered by Shopify" From Your Store

By the Storefront Notes Editorial Team · Updated

Short answer

In Shopify admin go to Online Store > Themes, click the three-dot menu next to your theme and choose Edit default theme content. Search for 'powered', clear the 'Powered by Shopify' text field (enter a single space if it won't accept blank) and save. If that doesn't work, remove the {{ powered_by_link }} tag from the footer code.

The small "Powered by Shopify" line in the footer is harmless, but many brands prefer a cleaner footer that only mentions their own name. Removing it takes about two minutes.

Method 1: Edit default theme content (no code)

This works on most free Shopify themes, including Dawn and the other Online Store 2.0 themes.

  1. In Shopify admin, go to Online Store > Themes.
  2. Find your live theme and click the three-dot menu (…) next to Customize.
  3. Choose Edit default theme content.
  4. In the search box, type powered.
  5. You'll see a field such as "Powered by Shopify" or "powered_by_shopify_html." Delete the text.
  6. If the field won't save empty, type a single space.
  7. Click Save.

Reload your storefront and check the footer. If your theme has a password page string, it may show up in the same search results. Clear it too.

Why this works

Shopify themes store visible text in language files so merchants can translate or edit wording without touching code. The footer credit is one of those strings. Blanking it hides the text while keeping the theme update-safe.

Some older or paid themes print the credit directly in the code. In that case:

  1. Go to Online Store > Themes, click the three-dot menu and choose Edit code. Duplicate the theme first so you have a backup.
  2. Open the Sections folder and find footer.liquid (some themes use footer-group.json plus a footer section, or a snippet like copyright.liquid).
  3. Search for powered_by_link.
  4. Delete {{ powered_by_link }} (and any surrounding text such as a separator dash).
  5. Save and preview.

If you can't find it, search across files for "powered". Theme developers sometimes wrap it in a snippet.

Note: Editing code means future theme updates won't overwrite your change automatically, but they also won't merge cleanly. Keep a note of what you edited.

The footer is one of the most-viewed areas on a store, especially on mobile where people scroll to the bottom looking for policies and contact details. Use the moment to tidy it:

  • Copyright line: Make sure it shows your brand name and auto-updates the year. Most themes use {{ 'now' | date: '%Y' }}.
  • Policy links: Refund, shipping, privacy and terms. Shopify can generate templates under Settings > Policies.
  • Contact info: Email, and a phone number if you offer phone support.
  • Payment icons: Turned on in theme settings, these reassure first-time buyers.
  • Newsletter signup: A simple footer form is one of the easiest list-building tools. Pair it with a well-timed pop-up for best results.

Other Shopify branding you might see

  • Checkout: Shopify's checkout shows your logo and colors when you set them in Settings > Checkout > Customize. There's no "Powered by Shopify" label to remove there on standard plans.
  • Favicon: If the browser tab still shows a generic icon, upload your own. See what a favicon is on Shopify.
  • Order emails: Customize under Settings > Notifications with your logo and colors.

After a theme update

Theme updates can occasionally reset edited text. After updating, check the footer again and repeat the edit if needed.

Still showing?

  • Clear your browser cache or check in a private window.
  • Make sure you edited the live theme, not a draft copy.
  • Check for an app that adds its own footer credit.
  • If you use a page builder app, the footer may be controlled inside that app.

Small details like this add up to a store that looks established. For a bigger impact on sales, work on your product pages next.

Frequently asked questions

Is it allowed to remove Powered by Shopify?

Yes. Shopify lets merchants remove or edit the footer credit. It's a theme text element, not a requirement.

Will removing it affect SEO?

No. It's an outbound link to Shopify. Removing it has no meaningful effect on your rankings.

Does the password page also show it?

Many themes show a separate credit on the password page. Search for 'powered' again in theme content and clear the password page string too.

Sources and further reading

Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.

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