How-to's · Wix & site builders · 3 min read
What You Need to Know About Wix Email
Short answer
'Wix email' usually means one of two things. Wix business email gives you a professional address at your domain, provided through Google Workspace and billed as an add-on. Wix Email Marketing is Wix's built-in tool for designing and sending newsletters and automated emails to subscribers, with a limited free allowance and paid packages for more sends.
"Wix email" causes a lot of confusion because it covers two different products. One is a mailbox for sending and receiving everyday messages. The other is a marketing tool for newsletters and campaigns. Here is how each works and when to use it.
1. Wix business email (professional mailbox)
A professional email address at your domain, like hello@yourbusiness.com, looks more credible than a free webmail address.
How it works
- Wix offers business mailboxes through Google Workspace.
- You manage email in Gmail's interface with your own domain.
- You also get Google tools like Calendar, Drive and Meet, depending on the plan.
- It is billed as a paid add-on per mailbox.
How to set it up
- Connect a custom domain to your Wix site (requires a premium plan).
- In your Wix dashboard, go to the email or Google Workspace section.
- Choose a plan and the number of mailboxes.
- Create your address and follow prompts to verify the domain.
Wix usually configures the necessary DNS records (MX records) automatically if your domain is managed by Wix.
Alternatives
You can also use other email providers with your Wix domain by updating DNS records, for example Microsoft 365 or another host. This is useful if you already use those services.
2. Wix Email Marketing
Wix's built-in tool for sending marketing emails to subscribers and customers.
What it does
- Drag-and-drop email editor with templates
- Newsletters and promotional campaigns
- Automated emails triggered by actions, such as welcome emails after signup or abandoned cart reminders for Wix Stores
- Contact lists and basic segmentation
- Reports on opens and clicks
Pricing basics
Wix includes a limited number of campaigns and sends at no extra cost, with paid email marketing packages that increase monthly volume and remove Wix branding. Limits change, so check your dashboard.
How to send your first campaign
- In the Wix dashboard, open Marketing and then Email Marketing.
- Create a campaign and choose a template.
- Customize content, images and buttons.
- Select recipients from your contacts.
- Send a test to yourself.
- Send or schedule.
When to use Wix Email Marketing vs another platform
| Situation | Better fit |
|---|---|
| Simple newsletters, small list | Wix Email Marketing |
| Basic store automations on Wix Stores | Wix Email Marketing |
| Advanced segmentation and flows | Dedicated platform like Klaviyo or Mailchimp |
| SMS alongside email | Dedicated platform with SMS |
| Detailed revenue attribution | Dedicated ecommerce email platform |
Starting with Wix's built-in tool is reasonable. Move when you need more advanced features. Compare options in the best email marketing software for ecommerce.
Deliverability basics
Whatever tool you use:
- Use a professional sender address on your own domain
- Only email people who opted in
- Make unsubscribing easy
- Authenticate your domain where the platform allows
- Keep lists clean
Email ideas for Wix businesses
- Service businesses: booking reminders, seasonal offers, new service announcements
- Restaurants: new menu items, events, holiday hours
- Stores: new arrivals, restocks, abandoned cart reminders
- Creatives: new work, exhibitions, behind-the-scenes stories
Pick one regular email you can send consistently, such as a monthly update, before adding more.
Common questions
Do I need a premium plan for business email? You need a connected custom domain, which requires a premium Wix plan. See Wix premium plans.
Can customers reply to marketing emails? Yes, replies go to the reply-to address you set.
Can I import contacts? Yes, Wix lets you import contacts, but only import people who agreed to receive emails.
For more on Wix, read the pros and cons of Wix and is Wix good for ecommerce.
Frequently asked questions
Does Wix give you a free email address?
Wix's professional mailboxes are provided through Google Workspace and are a paid add-on. Some promotions have included a trial period.
Is Wix Email Marketing free?
Wix includes a limited number of email marketing campaigns and sends at no extra cost, with paid packages for higher volumes. Check your dashboard for current limits.
Can I use another email marketing platform with Wix?
Yes. Many platforms connect to Wix through apps or integrations, and you can embed signup forms from other services.
Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.