How-to's · Wix & site builders · 3 min read
Wix Premium Plans: Which Option Is Best for Your Website?
Short answer
Wix's main premium plans are Light, Core, Business and Business Elite, plus custom Enterprise. Light removes ads and connects a domain but cannot accept payments; Core is the first plan that lets you sell online; Business adds more ecommerce features; Business Elite suits larger, higher-volume businesses. Choose the lowest plan that includes the features you need now.
Wix's free plan is great for experimenting, but most businesses eventually need a premium plan for a custom domain, no Wix ads and online payments. Here is how the plans compare and how to pick one.
The plans at a glance
| Plan | Who it suits | Can accept payments? |
|---|---|---|
| Free | Testing and practice | No |
| Light | Simple personal or portfolio sites | No |
| Core | Small businesses starting to sell | Yes |
| Business | Growing online stores | Yes |
| Business Elite | Larger, higher-volume businesses | Yes |
| Enterprise | Large organizations with custom needs | Yes |
At the time of writing, US prices with annual billing start at roughly $17 per month for Light, $29 for Core, $39 for Business and $159 for Business Elite, with higher prices for monthly billing. Wix adjusts prices periodically, so confirm on its pricing page.
Free plan
- Wix subdomain (yourname.wixsite.com/site)
- Wix ads on your site
- Limited storage
- No online payments
Good for learning the editor or building a draft.
Light
- Connect a custom domain
- Remove Wix ads
- More storage than free
- Basic marketing features
Best for: personal sites, portfolios and simple informational sites that do not sell online.
Core
- Accept online payments
- Basic ecommerce: sell products, services and subscriptions depending on apps
- More storage and features
- Marketing tools and analytics
Best for: small businesses and service providers starting to take payments or bookings online.
Business
- More advanced ecommerce features, such as additional currencies, shipping and tax tools, and more product and sales channel options
- More storage and capacity
- Suited to stores with growing catalogs
Best for: dedicated online stores.
Business Elite
- Highest capacity of the standard plans
- Advanced ecommerce and reporting features
- Priority customer care
Best for: established businesses with large catalogs or high volume.
Enterprise
Custom pricing, dedicated support and advanced features for large organizations.
Extra costs to budget for
- Domain: often free for the first year with annual plans, then a renewal fee
- Business email: through Google Workspace, billed separately (see what you need to know about Wix email)
- Apps: some Wix App Market apps charge monthly
- Payment processing: card fees on each transaction
- Email marketing: higher sending volumes may need paid packages
How to choose
- Do you need to accept payments? If yes, start at Core.
- How big is your catalog? Larger stores benefit from Business.
- Do you need multi-currency, advanced shipping or more sales channels? Look at Business or higher.
- What is your budget? Start lower; you can upgrade anytime.
- Annual or monthly? Annual is cheaper per month if you are committed.
Tips
- Use the free plan to build your site before paying.
- Check what features each plan includes on Wix's current comparison table; features shift over time.
- Watch for promotions, especially around major holidays.
- Review your plan yearly as needs change.
When to upgrade later
Start on the lowest plan that fits, then upgrade when you notice signals like these:
- You need to accept payments and are on Light
- Your catalog or order volume is growing and you need more ecommerce tools
- You want to sell in more currencies or channels
- You need more storage for videos and images
- Customer support response time matters more to your business
Upgrades take effect quickly, and you usually pay a prorated difference rather than starting over.
Is Wix the right platform?
Wix is excellent for many small businesses, especially service-based ones. For large or complex stores, Shopify may offer more flexibility. Read Wix ecommerce review, the pros and cons of Wix and Wix vs Squarespace.
Frequently asked questions
Which Wix plan do I need to sell online?
You need at least the Core plan to accept online payments and run a store.
Can I use Wix for free?
Yes, but the free plan shows Wix ads, uses a Wix subdomain and cannot accept payments.
Is it cheaper to pay Wix yearly?
Yes. Annual billing costs less per month than monthly billing. Wix also sometimes offers promotions.
Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.