How to Start a Blog on Wix: Step-by-Step

Wix makes it easy to add a blog to a website you already have, or to build a blog-first site. Everything lives in one dashboard, which suits small businesses that don't want to manage WordPress hosting and plugins.

Step 1: Create or open your site

If you're starting fresh, sign up at Wix and choose a template. Some templates are built around a blog; others are business sites you can add a blog to. Templates can't easily be swapped later, so pick one whose layout you like.

Step 2: Add Wix Blog

In the Wix Editor, click Add Apps (the plus or apps icon).
Search for Wix Blog and click Add to Site.
Wix adds a blog page and a post page template.

If your template already includes a blog, skip this step.

Step 3: Set up your blog structure

In your site's dashboard, open Blog. Here you can:

Create categories: Keep them broad, around five to eight. For a store blog, something like "How-to," "Product guides," "Style tips" and "News."
Set blog settings: Comments, social sharing, post layout and author display.
Customize the layout in the editor: grid vs list, cover image sizes and which post info to show.

Step 4: Write your first post

In the dashboard, click Blog > Create New Post.
Add a title and cover image.
Write the post. The editor supports headings, images, galleries, videos, buttons, dividers, tables and code.
Assign a category and tags.
Open SEO settings to edit the URL slug, title tag and meta description.
Publish or schedule.

Our guides on writing a blog post fast and the best fonts for blogs can help here.

Step 5: Handle SEO basics

Wix includes most of what a small blog needs:

Custom slugs: Keep them short and descriptive.
Title tags and meta descriptions per post.
Alt text for images.
Structured data: Wix adds markup to blog posts automatically.
Sitemap: Generated automatically. Connect Google Search Console through Wix's SEO setup tools.
301 redirects: Use the URL Redirect Manager when you change a post's URL.

Step 6: Choose a plan

You can run a blog on the free plan, but you'll have a Wix-branded subdomain and Wix ads. Premium plans let you connect a custom domain and remove branding. Wix's plans page lists Light, Core, Business and Business Elite, with prices varying by region. A blog-only site rarely needs more than the entry tier, while selling products requires at least Core. Our guide to Wix premium plans breaks them down.

Growing your Wix blog

Publish consistently. One useful post a week beats a burst of ten followed by silence.
Answer real questions. Write about what customers ask you by email or in DMs.
Link between posts and to product or service pages.
Collect emails. Add a signup form to posts. Wix has its own email marketing tool; see what you need to know about Wix email.
Promote each post on social and in your newsletter.

Readers who subscribe come back; readers who don't usually vanish. Add a signup box at the end of posts and offer something specific, like a checklist related to your topic.

Wix vs other blogging platforms

Wix is easy and all-in-one. WordPress offers more flexibility and plugins but requires more maintenance. Dedicated newsletter platforms suit writers who mainly publish by email. For a detailed comparison, read is Wix the best platform for blogging.

Frequently asked questions

Can I blog on Wix for free?

Yes. Wix Blog works on the free plan, but your site uses a Wix subdomain and shows Wix branding. A premium plan lets you connect a custom domain.

Is Wix good for SEO blogging?

Wix covers the essentials: editable titles and descriptions, clean URLs, structured data for posts, sitemaps and redirects. It's fine for most small business blogs.

Can I have multiple writers on a Wix blog?

Yes. You can invite writers and give them blog roles so they can draft or publish posts.

Sources and further reading

wix.com/plans

Platform features, prices and policies change. Check the official help pages linked above before you act on a detail that matters to your store.